MARYAN IVASYK

Cushng Boring food since 1994

Crushgrind® is not a new name. Founded by Ken Muff Lassen, the brand brought the world’s first ceramic grinder mechanism to market in 1994, and that Danish-engineered mechanism now sits inside more than 80 million mills worldwide. Today, with the second generation at the helm, Crushgrind® has grown from a mechanism supplier into a full range of kitchen tools. Together with Danish designer and architect Anne Boysen, we partnered with Crushgrind® to give this heritage a modern, fresh identity that stays consistent over time and adapts across its wide product range. The brand lives by a simple belief: that cooking and eating together brings us together. Our work gives that message a visual voice, turning everyday kitchen tools into an invitation to gather around the table. The result is a confident, lasting presence for a brand that respects where it comes from.