MARYAN IVASYK

Lifestyle Brand for a Modern Cannabis Company

The basis of our design is an interplay of a reserved typographical approach and natural, organic materials and colors. To show different ways cannabinoid products can be introduced into everyday life we drew a series of illustrations that might look familiar to someone who reads Monocle or The New Yorker. We were fascinated with the Endocannabinoid system and wanted to include it into the communication. We used a square/based grid to represent the body and dots to represent the receptors which allowed us to visualize a complex concept while also communicating the concentration of the product. We used images of serene landscapes to invoke the peacefulness of being in nature, a feeling that Trees wants to infuse our urban lifestyle with.