Typographic Identity for a Tokyo-based Fashion Brand
Atsuki, an architect from Tokyo, approached us to help him create a corporate identity for his fashion brand. His idea was to create nothing less than an ultimate t-shirt, or rather plural - t-shirts. He applied the reasoning behind an architectural program to design probably the most essential (bar underwear) item of our everyday fashion inventory. That is he wanted to create a series of t-shirts tailored (literally) for the function they perform and the occasion they are used in.
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