MARYAN IVASYK
GRAPHIC DESIGNER / ART DIRECTOR
Sumpry
Project made in Navarra.is
Credits
Client:
Atsuki Yamada
Year:
2021
Industry:
Fashion/Design
Region:
Japan
Creative Direction:
Kirill Borisov
Art Direction / Design:
Maryan Ivasyk, Yohann Kampmann, Yui Yamagishi
Copywriting:
Kirill Borisov, Yui Yamagishi
Photography:
Maryan Ivasyk
Typographic Identity for a Tokyo-based Fashion Brand
Atsuki, an architect from Tokyo, approached us to help him create a corporate identity for his fashion brand. His idea was to create nothing less than an ultimate t-shirt, or rather plural - t-shirts. He applied the reasoning behind an architectural program to design probably the most essential (bar underwear) item of our everyday fashion inventory. That is he wanted to create a series of t-shirts tailored (literally) for the function they perform and the occasion they are used in.
