MARYAN IVASYK
GRAPHIC DESIGNER / ART DIRECTOR
Glaze
Project made in Navarra.is
Credits
Client:
Glaze
Year:
2021
Industry:
Cannabis
Region:
Germany
Creative Direction:
Kirill Borisov
Art Direction / Design:
Maryan Ivasyk, Niclas Resch
Copywriting:
Lexi Hughes
Photography:
Bartosz Mienik, Maryan Ivasyk
Cinematic Identity for a Smart Cannabis Gadget
From the name and logo to the typography and packaging - we created a potent brand narrative without using one element too many. The logotype is made out of custom black grotesk letters created from scratch that have an organic touch to them. Typographic system is based on Arial Regular worked into a classic grid system. Color scheme: black, white and red. All are powerful tools when used well.
