MARYAN IVASYK

Rebranding the revenue optimization tool of the future

We used two themes, light and dark, to allow a distinct separation between the brand Buynomics and the software tool while still conveying consistent branding by using key design elements for both themes.This approach allowed a two-layer communication tailored to the brand needs for a distinctive brand image on the one hand and clear product communication on the other. We carefully choose a color palette for maximum flexibility to ensure a perfect contrast in dark and light environments. We also drew inspiration from computer terminals and consoles used in programming to underline Buynomics AI-driven services while also picking up cues from the brand’s defined tonality and values.