MARYAN IVASYK

The best companion app for your companion

The identity centers around two strong visual concepts, the in-app illustrations, and the pet portrait videos. They provide a unique advertising approach and an easy-to-recognize brand image. This is supported by a bright, warm, vibrant color scheme and a functional but conceptual overall feel. Small animations and details give the design a distinctive appearance. The wordmark itself is somewhat understated, but its round shapes and asynchronous swing resemble attributes from our overall approach, leading us to a brand for pet lovers.