MARYAN IVASYK

GRAPHIC DESIGNER / ART DIRECTOR

Around Pet

Project made in Navarra.is
Credits
Client:
around.pet
Year:
2023
Industry:
Consumer / Lifestyle / Health
Region:
Germany / International
Creative Direction:
Christoph Brandes
Art Direction / Design:
Maryan Ivasyk, Songie Yoon, Kamil Gomulski
Copywriting:
Maximilian Seib
Photography:
Maryan Ivasyk

The best companion app for your companion

The identity centers around two strong visual concepts, the in-app illustrations, and the pet portrait videos. They provide a unique advertising approach and an easy-to-recognize brand image. This is supported by a bright, warm, vibrant color scheme and a functional but conceptual overall feel. Small animations and details give the design a distinctive appearance. The wordmark itself is somewhat understated, but its round shapes and asynchronous swing resemble attributes from our overall approach, leading us to a brand for pet lovers.